Infarvater is a non-profit philatelic project for cultural and personal development initiated by auditor from Ukraine, amateur photographer and recently "converted" philatelist, Alexander Matrosov. Working together with his technical partner, Artem Mozhaev, a senior PR and multimedia specialist, the project was "inspired by the stamps of Moldova" to increase awareness of philately, on a global basis, using the latest social multimedia platforms.

A partnership between Infarvater and IMPS is an absolutely natural progression.

Initially, Infarvater will use the highly popular Instagram platform with it’s enhanced image sharing and hashtagging features. In the near future, Infarvater will also launch it’s YouTube channel where we can expect to see some really excellent video presentations. The Project Team have huge plans for the future.

From IMPS perspective, the partnership with Infarvater closes a serious gap in our utilization of mobile phone technology. The IMPS website was designed for use in a traditional desktop environment and is not optimized for mobile phone use. Adapting the site will require a huge investment of time and money and it is likely to take two to three years to complete this process.

Alexander Matrosov

IMPS has already begun the Infarvater integration phase by placing direct links from various stamp issues to the Infarvater stories. We are hoping to expand awareness of Moldovan stamps and other philatelic materials to a huge audience of younger, media-aware and culturally-conscious people who use only mobile devices.

The Infarvater Instagram site is at:
https://www.instagram.com/philately.infarvater/

Artem Mozhaev